- Lady Gaga announced her new album, "Chromatica," will be available on May 29.
- To coincide with the release, Gaga is selling themed merchandise, including briefs and a thong.
- Fans on Twitter made it clear that they are excited about the new underwear.
- Visit Insider's homepage for more stories.
Lady Gaga is giving her fans exactly what they want.
The 34-year-old singer announced that her new album, "Chromatica," will be released on May 29. Along with new music, Gaga is also releasing themed merchandise.
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in.Some of the items for sale on her online store include a $65 crewneck and $75 sweatpants.
However, the two items getting the most attention are the limited-edition briefs ($25) and a "Chromatica" thong ($20), both of which are still available in sizes ranging from small to 2XL at the time of writing.
The price for both also includes a digital album that will be available to download on May 29.
People on Twitter had a lot to say about the "Chromatica" underwear — especially the thong.
"Lady Gaga is really selling briefs and thongs along with the album lmao. we stan a businesswoman," one Twitter user wrote.
—LOUISE (@alluregaga) May 6, 2020Another user, @thotgardo, tweeted a clip of Gaga's conversation with Oprah Winfrey in 2019, writing: "Gaga when she decided to release Chromatica briefs and thongs."
—gardo (@thotgardo) May 6, 2020@TaylorKsCalves shared a video of an animal wearing a thong with the caption: "Me wearing my #CHROMATICA thong at the supermarket to do some essential shopping."
—Fake President (@TaylorKsCalves) May 6, 2020Twitter user @vrsaci_ is also excited about the underwear, writing: "gaga has the gays CRAZY with them thongs and briefs.....that's what i call a BUSINESS WOMAN and a QUEEN WHO KNOWS HER AUDIENCE.....LEGENDARY S---."
—𝔶𝔲𝔫𝔤 𝔯𝔞𝔭𝔲𝔫𝔵𝔢𝔩 (@vrsaci_) May 7, 2020Based on the reaction, it's clear that Lady Gaga's fans are excited for her new album and the merchandise that comes with it.
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